About Us


Our Inspiration

Lets head up north. A phrase that is well known by every resident of Michigan. One simple phrase that is the symbol of escaping the hustle and bustle of everyday life and heading to the lake. Where you leave your worries at the dock, and sail away into the weekend.

Created to capture the feeling that can only be felt at the greatest lake in America, Charlevoix Shores is the embodiment of all of the lake side sunrises, lazy days on the boat, and bonfire nights on the beach. It is a combination of the old and the new; a timeless lifestyle paired with inspiration from a lake that will take your breathe away time and time again.

 

Co-founders: Caleb Opper and Richard Tran

 Our Story

Founders & Michigan Natives, Caleb and Richard grew up loving the lake life in the beautiful mitten state. Passed down through the generations, they adapted the classic American lifestyle that they were emersed in. They would spend the summer days on the boat, and explore the beautiful fresh waters of northern Michigan.

As their interests matured into exploring other clothing brands, they realized there was no clothing brand to represent the Michigan lake life or the experiences and memories it has to offer.  Two years ago, they came up with Charlevoix Shores, where Life meets Lake. They have strived to combine lake life with classic American clothing and create something that ensures that life at the lake doesn't end when you leave. So grab your boat shoes, and we'll see you on the dock.